Recommended
Listening: Find your wings, 2seater, Smuckers
Welcome
back to Thoughts On, I just survived one of the busiest weeks of my
junior year and now have ample time to waste writing a review that no
one will read. This week I will be reviewing the controversial album
'Cherry Bomb' by the equally controversial head of the Odd
Future rap collective, Tyler, The Creator. Announced just about two
weeks and released on the 13th this album came out
of nowhere, much like the sudden release of follow OF member Earl Sweatshirt's album. Upon release this album was immediately met with
people arguing the difference between artistic integrity and stupid
experimentation. For context the way that this album is mixed is...in
a positive light interesting, and in a negative light just downright
terrible. The vocals are often mixed so that they lie under the
instrumentals, making them hard to decipher in the worst cases but
also emphasizing the musical aspect of this album. I will get more
into this when I talk about the actual songs but this highlights an
excellent dilemma in being a Hip-Hop fan, or really a music fan in
general. How far to you follow your favorite artists as they evolve
and change their styles. When you have rappers like Childish Gambino
and Kendrick Lamar who try and experiment and make sure their albums
sound very different compared to maybe a Drake who more or less stays
the same, which do you prefer? Do you stick with your artists through
and through or does a change in style throw you off if done in a way
you don't like? I believe Tyler was trying to establish a new persona
through this LP and in the process stirred up the game once again.
So
who is Tyler, The Creator? Well this now 24-year old man started out
6 years ago with the release of the mixtape 'Bastard'. In this
mixtape the then teenage Tyler gave us dark fictional stories
involving rape, being fatherless, depression, and murder all to wavy
production and unique chord usage. While most of his hype came from
the later release of his debut album 'Goblin' which contained
the hit song 'Yonkers', It was his first mixtape that drew me in.
While simultaneously founding a Hip-Hop group and marketing youth not
just as state of mind but as a lifestyle, Tyler became the flagship
of a weird rapper. Never really fitting into one category his music
always contained layered messages often told through alternative
personas he created for himself (Wolf Haley, Sam, Tron Cat, etc.),
and despite the backlash he often got for using homophobic slurs or
talking about killing Bruno Mars (actually a thing that happens in
'Goblin') he always made it known that he likes to use fiction
in his music and should not be taken to seriously. In terms of his
more violent music he often gets compared to Eminem, even though in
terms of rap style and ability the two are not comparable. So after
the release of first first mixtape which was followed up by his debut
album that dove deeper into his alternative personalities (having
entire songs dedicated to them and citing how they influence Tyler to
do things he doesn't want to do) and the effect of fame on his young
self, he released the album 'Wolf' to much success. Here he
completes what become know as his own personal trilogy of musical
projects, of which Wolf may actually be a prequel in the story that
the trilogy forms (for more read HERE). With three major projects
under his belt Tyler carved out his own niche of violent storytelling
and depressing revelations, securing his place as one of the most
unique voices in Hip-Hop.
So
what does the album sound like? Well in an interview the was
circulating before the release of the album Tyler stated that he was
finally getting a chance to make music that he wanted to make,
stating the influence of Death Grips (a hardcore experimental Hip-Hop
group) and N.E.R.D. This is apparent from the jump with the
powerhouse opening of 'Deathcamp', where he specifically cites
that the album 'In Search Of...' by
N.E.R.D inspires him more than 'Illmatic'
by Nas (an album widely considered to be one of the best Hip-Hop
albums ever made). On this track we get a rebellious Tyler spitting
over distorted guitar riffs and high pitched piano chords. This
already creates a stark contrast between this album and all of
Tyler's previous works. Usually he starts of with and intro that is
musically simple or smooth and gradually builds either lyrically or
in terms of what more is added to the instrumental. For this intro he
hits the ground running to make a statement about where he is going
and what he plans to do. The track 'Buffalo'
is
bass driven and boom bap driven song where Tyler vents pretty much
all of his frustrations from the past few years, including the
pressure he feels due to this album and the time he was arrested in
Austin for having a show so wild it apparently caused a riot.
Eventually the track become is interrupted with chords from a
synthesizer that carry a dark tone while Tyler is told by a man to
“not f*ck” this up” because of all the kids he now has
influence over. From tracks like 'Colossus' on his previous album we
can already see that having such a large fan base weighs on Tyler in
someway and he on this track he seems to liken himself to a buffalo,
a dying breed. He asks if all the leaders in the room could stand up
before remarking that there are never any hands in the air. In the
next track 'Pilot'
Tyler starts to really show off his skills as a producer, as this
song starts off simple with tom-tom drum and cowbell beat before more
dark and heavy chords come in to distort the sound and blow out the
vocals. Again we can here the synth chords coming in (as they are
part of Tyler's signature style) in a frantic 16th
note pattern before resolving to a more pleasant sound. Lyrically
this song is about Tyler's desire to fly away and be the pilot of his
own destiny. The hook of this song is actually quite beautiful with
Tyler stating that he lives in first class but feels like coach, like
no matter how much he does he may be stuck in a box that he has
created for himself through his previous music.
'Findyour wings',
one of the best cuts on the album, is a straight jazz song. With wavy
chords and a lounge like vibraphone playing in the background we get
to here Tyler experimenting with music in an honest way. With trumpet
flourish and bass riffs that evolve into a basic Hip-Hop drum pattern
that comes in this song reminds of music I used to hear on KBLX as a
kid. Smooth Jazz and R&B inspired music that carries the message
of finding what makes you special. This song goes into what is both
my least favorite and also best executed song on the album which also
happens to be the title track, 'Cherry Bomb'.
This song starts with a guitar simple lick before erupting into a
much of static noise covering up Tyler's lyrics and chords playing in
the background. It actually sounds like he had a complete song,
picked one part of the instrumental, and just cranked it up to
eleven. The distortion on this track is so immense that you cannot
even make out what Tyler is saying most of the sound. On Twitter the
rapper told the world that this is exactly what he wanted, and the
hook of “Tie the knot, kick the chair, strangled in the air, cherry
bomb” was the only part he really wanted to be heard. In this array
of noise and talk of death it seems like Tyler is making a song that
represents every aspect of his artistry at the same time, which
results in this cluster of terrible noise and beautiful music for the
last minute or so of the song. Following that experience comes the
much smoother 'Blowmyload',
which is the most Tyler-like track that has been on the album thus
far, with the 80's synth chords and melodic backing vocals playing
over Tyler's slow and deliberate rapping style that is lyrically
about a girl. We get a change in pace halfway through before a voice
announces that what we just heard was a new song from an upcoming
film whose name is censored during the song. The voice is a DJ on
Golf radio (a name and idea commonly associated with Tyler and Odd
Future). This transitions perfectly into the relaxed jam '2Seater',
a simple song with an instrumental made up of 2 chords and drums with
blaring sythns, bass riffs, and even a saxophone solo that setup up
the pace for Tyler's lyrical content involve his car and a girl he
wants in it. About halfway the song changes to Tyler (whose voice is
pitched higher) sings about how he loves the way a certain girls hair
blows in the wind. This song is a great look into what this man is
capable of as a song maker, creating a dreamy yet relatable track
that after a funny interlude, goes into what is the only banger on
this album. In 'The Brownstains'
Tyler opens up with the statement that all common bling-era rap
tropes don't really fly with him and as the beat drops and the song
becomes infused with sirens and distorted drums we get to hear Tyler
spit more than he does anywhere else on this album. We even get a
feature from ScHoolboy Q in a manner that reminds me of this pairs
collaboration on Q's 2014 album 'Oxymoron'.
The
next track 'FuckingYoung/Perfect' continues
the trend of the 10th
track on a Tyler album being a double song. This beautiful R&B
ballad about Tyler falling in love with a girl that is 6-years
younger than him, complete with a hook about police arresting him for
going after an underage girl and his conflicting feelings between his
morals and desires. In the second half the beautiful voice of Kali
Uchis comes in and this ballad turns into a duet with the musical
accompaniment similar to a Mary J. Blige song. While Kali tries to
convince Tyler they are meant to be Tyler just proclaims she is still
too young. In the most high profile track 'Smuckers'
which
surprisingly has features from Kanye and Lil Wanye, we get an anthem
about black excellence set a soulful instrumental sampled from the
70's song 'Metropolis Notte'. This song reminds me of the intro to an
old superhero show with three of the biggest names in rap laying bars
on a cold beat. The album ends on another smooth track about escape
titled 'Okaga, CA',
we get wavy guitars and bass riffs layered with slow moving sythn
chords as Tyler tells the tale of a girl he is with and great
lifestyle he has going on. He wants to escape with this girl and
continue to stay in the high that they are currently in. When Female
vocalist Alice Smith comes and proclaims she wants to be taken away
the album seems to be coming to an end. However in the last few
seconds you hear Tyler telling someone to shush as a movie is about
to start. A gorgeous ending that ties together the conceptual theme
of escape.
This
album is an experiment in freedom, through this album there were no
mentions of the characters that Tyler has become famous for
portraying, and new songs themed around therapy or his missing father. It seems that Tyler wanted to escape his past and make
something that he enjoyed making, much to the dismay of a lot of
people. Die hard fans of Hip-Hop may be thrown off by the
intentionally bad mixing, which actually gets better after the title track, while Tyler fans will praise his genius and
willingness to take risks. I respect Tyler's decision to branch out
and through his actions he has created what is probable one of my
favorite projects of the year so far, an album about finding
confidence and not letting your past tie you down. Even to those who
may be put off by Tyler's reputation, I urge you to listen to this
album and judge for yourself if this rapper is a genius or just
crazy. If you can: LISTEN
SOON to
this album a traverse the minds of one of the oddest minds in rap.